HORACIO LORENTE IS A GRAPHIC DESIGNER & ART DIRECTOR BORN AND RAISED AT THE END OF THE WORLD. BASED IN CÓRDOBA, ARGENTINA SINCE 2002.

FOR OVER A DECADE HE HAS BEEN WORKING DEVELOPING ARCHITECTURE, ART, CULTURE AND COMMERCE PROJECTS, FROM BRANDING TO SIGNAGE SYSTEMS. 

LORENTE'S WORK CAN OFTEN BE CONSIDERED MINIMAL TO THE CORE. COLORS FLASH ONLY IN CRITICAL CIRCUMSTANCES, GIVING THE IMPRESSION THAT THE OBJECTS CAN ONLY NATURALLY WORK IN THAT WAY.

HE'S THE CO-FOUNDER OF LEMON, A STUDIO FOCUSED ON WEB DESIGN & DEVELOPMENT SINCE 2016 WHERE HE CONTINUES TO CHALLENGE HIMSELF BY EXPLORING THE BOUNDARIES OF DIGITAL DESIGN. 

HIS WORK HAS BEEN FEATURED IN VERY WELL KNOWN PUBLICATIONS SUCH AS IDN MAGAZINE, COMPUTER ARTS MAGAZINE, BOOK PUBLISHERS AS GESTALTEN AND VICTIONARY. COMPUTER ARTS MAGAZINE (UK) RECOGNIZED HIM IN 2009 AS ONE OF THE TOP DESIGN TALENTS FROM ARGENTINA.
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