A fresh start for Harlem's best corner
Website Design & Development
The original logo was redrawn to fix legibility issues and to encapsulate the new spirit of the digital identity. A new font -Baskerville- was chosen as the main character of the brand.
We moved from an old template outdated site to a new dynamic digital home ready for the in-house marketing team to update easily. With a mobile-first design approach we managed to increase the traffic up to 30% from the previous four months.
HORACIO LORENTE STUDIO