A fresh start for Harlem's best corner

    Client
    LA MAISON

    Year
    2019-present

    Art Direction
    Website Design & Development

    Founded in 2012, Corner Social quickly became one of the hottest spots in New York City. Sitting in a corner on bustling Lenox Avenue, the restaurant and bar represents the cool vibe of Harlem. Contemporary American cuisine, friends and music for a perfect NYC evening.

    Old Logo

    Redesign for digital

    The original logo was redrawn to fix legibility issues and to encapsulate the new spirit of the digital identity. A new font -Baskerville- was chosen as the main character of the brand. 

    We moved from an old template outdated site to a new dynamic digital home ready for the in-house marketing team to update easily. With a mobile-first design approach we managed to increase the traffic up to 30% from the previous four months. 

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    HORACIO LORENTE STUDIO