Architecture for the future
Keeping clarity was one of the most important things in the design process. Typography is a key element to maintain a cohesive look and feel. The gallery already had a logotype designed by Ruben Fontana in the early 2000’s, so we set a new digital typography for the site to match the new direction.
We also built a custom script to allow the gallery stuff to upload hi-res photography without the need to edit the pictures before, saving considerable time in the archive process. The script makes a web-optimized copy of every uploaded picture for visualization purposes inside the site, saving data transfer and speeding up the navigation.