Helping to create a new
digital home for Ruth Benzacar
Ruth Benzacar Art Gallery
Website Design & Development
The “white cube” or “white box” was the concept we worked with and is the true essence of the gallery itself. The art takes takes place in between this walls. And then shift and transforms into something else. The artworks make the space feels alive.
Keeping clarity was one of the most important things in the design process. Typography is a key element to maintain a cohesive look and feel. The gallery already had a logotype designed by Ruben Fontana in the early 2000’s, so we set a new digital typography for the site to match the new direction.
We also built a custom script to allow the gallery stuff to upload hi-res photography without the need to edit the pictures before, saving considerable time in the archive process. The script makes a web-optimized copy of every uploaded picture for visualization purposes inside the site, saving data transfer and speeding up the navigation.
HORACIO LORENTE STUDIO